Initializing Corporate Profile
0%
✓ Copied to Clipboard

Marketing Graduate & Brand Strategist

Mehrab
Adnan.

Elevating brand positioning through rigorous consumer insights and seamless trade marketing operations in the FMCG sector.

Scroll

01. Core Qualifications

Experienced in market research, consumer insight, and USP development to support targeted brand positioning and growth.

Developed a comprehensive brand concept including 7Ps strategy and consumer persona mapping for the MrittikaGram tourism initiative.

Conducted structured literature reviews and quantitative data analysis using SPSS under strict academic supervision.

Proven ability to manage end-to-end projects with clear deliverables and cross-functional stakeholder coordination.

Track record of strong team leadership and tracking operations, having successfully led 15+ members as Vice President of AUST Business Society.

Highly motivated to execute field sales coordination and trade marketing initiatives with analytical precision and drive.

02. Professional Journey

06/2025 - 09/2025 (Ongoing)

Marketing Intern (Foton Team)

ACI Motors Limited

Managed a consumer installment tracking system for recovery pipelines. Contributed to a dealer management web platform with agent-level attribution, produced onboarding video tutorials, and coordinated cross-functional follow-ups on overdue accounts.

Oct 2024 - May 2025

Research Assistant

School of Business, AUST

Assisting Prof. Dr. Wahiduzzaman Khan in a research study on the ethical implications of AI, Robotics, and Automation. Synthesized academic data and structured qualitative literature reports.

Dec 2025 - Present

Vice President

AUST Business Society

Jun 2025 - Nov 2025

General Secretary

AUST Business Society

03. Strategic Execution

Event Management & Logistics

SOB Fiesta & Career Roadmap

Orchestrated high-impact academic/corporate programs. Directed promotion campaigns, vendor logistics, and team coordination for 900+ target participants.

400+
Fiesta Reach
500+
Seminar Reach
Brand Strategy

MrittikaGram Tourism

Formulated a launch strategy and 7Ps market model for rural brand tourism, including detailed positioning maps.

Corporate Analysis

Energypac Display

Participated against top teams presenting deep-dive operations and market strategies of Energypac Power Ltd.

04. Academic Excellence

University
05/2022 - Present

Bachelor of Business Administration

Ahsanullah University of Science and Technology

CGPA 3.95/4.00
College / HSC
04/2018 - 03/2019

Higher Secondary Certificate

Rajuk Uttara Model College (Science)

GPA 5.00
School / SSC
01/2010 - 03/2017

Secondary School Certificate

United Islamia Govt. High School, Madaripur (Science)

GPA 5.00

05. Competency Matrix

Technical & Analytical

  • Data Analysis (Excel, SPSS, AI Tools)
  • Quantitative Business Modeling
  • Advanced MS Office Systems

Sales & Marketing

  • Trade Marketing & Display Mechanics
  • Social Campaign & Sentiment Mapping
  • Corporate Branding & Activations

Professional Certifications

  • Soft Skills Training for Employment
  • How to Get Involved in AI (Business Landscape)
  • Cybersecurity Essentials (Cisco NetAcad)
  • Introduction to SEO & SME Operations
PAGE 1

MD. Mehrab Adnan

Marketing Graduate | Brand Strategy & Consumer Research | CGPA 3.95

mehrab.adnan4500@gmail.com | 01725095780 | Dhaka, Bangladesh | linkedin.com/in/mehrab-adnan

Career Objectives

Motivated fresh marketing graduate with strong analytical, research, and leadership experience seeking to contribute to field sales coordination, team tracking operations, and trade marketing initiatives within a dynamic FMCG environment.

Summary of Qualifications

Education

Bachelor of Business Administration05/2022 - Present
Ahsanullah University of Science and Technology. (internship pending)CGPA: 3.95/4.00
Higher Secondary Certificate | (Science)04/2018 - 03/2019
Rajuk Uttara Model CollegeGPA: 5.00
Secondary School Certificate | (Science)01/2010 - 03/2017
United Islamia Govt. High School, Madaripur.GPA: 5.00

Skills

Technical & Analytical

  • Data Analysis (Excel, SPSS, AI-assisted)
  • Quantitative Research & Data Interpretation
  • MS Office Suite (Excel, Word, PowerPoint)

Sales & Marketing

  • Trade Marketing & Display Coordination
  • Social Media Marketing & Consumer Insight
  • Event Marketing & Coordination

Soft Skills

  • Team Leadership & Project Management
  • Presentation & Public Speaking
  • Written, Verbal & Interpersonal Comm.

Professional Certifications

PAGE 2

Work Experience

Marketing Intern (Foton Team)06/2025 - 09/2025 (Ongoing)
ACI Motors Limited
  • Managed a consumer installment tracking system monitoring payment status, dues, and sales officer projections.
  • Contributed to building a dealer management web platform for real-time sales tracking with agent-level attribution.
  • Produced an onboarding tutorial video for field team users of the newly launched platform.
  • Coordinated between the marketing team and recovery officers to facilitate structured follow-up on overdue accounts.
Research AssistantOct 2024 - May 2025
School of Business, Ahsanullah University of Science and Technology (AUST).

Assisting Prof. Dr. Wahiduzzaman Khan in an ongoing research study on the ethical implications of Artificial Intelligence, Robotics, and Automation Technologies in the contemporary business landscape. Responsibilities include conducting literature reviews, supporting data collection and analysis, and contributing to the synthesis of research findings for academic publication.

Reference: Prof. Dr. Wahiduzzaman Khan (drwahid.sob@aust.edu)

Leadership Experience

Vice President
AUST Business Society
12/2025 - Present
General Secretary
AUST Business Society
06/2025 - 11/2025

Projects & Event Experience

SOB Fiesta (2025): Orchestrated cultural program for 400+ students; managed promotion, logistics, coordination.
Career Roadmap Seminar (2025): Executed career development program for 500+ students.
MrittikaGram (2024-25): Developed rural tourism brand concept including 7Ps strategy and consumer persona mapping.

Extracurricular

AUST Business society presents - Poster Presentation Competition: Displayed detailed overview about Energypac Power Generation Ltd. Competed against the current students and between 10 teams.
Age-level cricket (BCB Young Tigers): District level age cricket Under 14, Under 16 District 1st Division.

Interests

Digital Marketing Trends, Brand Storytelling, Consumer Behavior & Psychology, Business Innovation

Languages

Bangla, English

References

Naznin Sultana Chaity
Associate Professor
Ahsanullah University of Science and Technology
nschaity.sob@aust.edu, 01711194791
Shahriar Alom Imon
Senior Executive, Sales Planning
ACI Motors Limited
shahriar.imon@aci-bd.com, 01335124348